Summary
In this episode, Lindsey Wigfield discusses the importance of creating a company anniversary campaign. She emphasizes the need to acknowledge accomplishments and celebrate how far a business has come. Lindsey introduces the 'Campaign in a Box,' a package that provides business owners with props and social media ideas to make their anniversary celebration more engaging. She then presents six reasons why creating a company anniversary campaign is beneficial: celebration and gratitude, marketing opportunity, differentiation, relationship building, authentic content, and celebrating good news. Lindsey concludes by sharing a short strategy for creating a campaign.
Takeaways
Resources and Links
Summary
In this episode, Lindsey Wigfield discusses the importance of creating a company anniversary campaign. She emphasizes the need to acknowledge accomplishments and celebrate how far a business has come. Lindsey introduces the 'Campaign in a Box,' a package that provides business owners with props and social media ideas to make their anniversary celebration more engaging. She then presents six reasons why creating a company anniversary campaign is beneficial: celebration and gratitude, marketing opportunity, differentiation, relationship building, authentic content, and celebrating good news. Lindsey concludes by sharing a short strategy for creating a campaign.
Takeaways
Resources and Links