EP14: Reasons to Celebrate Your Company Anniversary (Part 1)

Summary

In this episode, Lindsey Wigfield discusses the importance of creating a company anniversary campaign. She emphasizes the need to acknowledge accomplishments and celebrate how far a business has come. Lindsey introduces the 'Campaign in a Box,' a package that provides business owners with props and social media ideas to make their anniversary celebration more engaging. She then presents six reasons why creating a company anniversary campaign is beneficial: celebration and gratitude, marketing opportunity, differentiation, relationship building, authentic content, and celebrating good news. Lindsey concludes by sharing a short strategy for creating a campaign.

Takeaways

• Acknowledging accomplishments and celebrating milestones is important for business owners.
• Creating a company anniversary campaign provides a marketing opportunity and helps differentiate the business.
• A campaign can strengthen relationships with vendors, partners, employees, and customers.
• Authentic and engaging content can be created through a company anniversary campaign.
• Celebrating good news is a way to inspire and connect with others.
• A campaign strategy can be developed using the BAM framework: Big event, Amplification, and Metrics.

Resources and Links

• Click Here to Buy the Company Anniversary Campaign-in-a-Box
• Email info@wigfieldco.com to inquire about the company anniversary campaign package.
• Connect with Lindsey on LinkedIn
• Follow @LWigfieldCo on Instagram and Facebook
• Visit the website