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The Credible Brand Podcast
Join Lindsey Wigfield, author of "The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business," on a journey of brand transformation in "The Credible Brand" podcast.
Lindsey's book has been hailed as a valuable resource, offering practical strategies and ideas for creating a brand that resonates and helps achieve business goals. In this podcast, Lindsey and her guests share insights that directly benefit small business owners.
Why waste time on generic marketing courses when you can dive into actionable advice right here? "The Credible Brand" podcast delivers expert interviews, dynamic discussions, and proven strategies that you can implement immediately to build and grow a successful brand. Whether you're new to branding or a seasoned professional, this podcast is your go-to source for tangible results.
Tune in, share with your team, and start implementing Lindsey’s ideas today to elevate your brand's credibility and impact.
The Credible Brand Podcast
EP14: Reasons to Celebrate Your Company Anniversary (Part 1)
Summary
In this episode, Lindsey Wigfield discusses the importance of creating a company anniversary campaign. She emphasizes the need to acknowledge accomplishments and celebrate how far a business has come. Lindsey introduces the 'Campaign in a Box,' a package that provides business owners with props and social media ideas to make their anniversary celebration more engaging. She then presents six reasons why creating a company anniversary campaign is beneficial: celebration and gratitude, marketing opportunity, differentiation, relationship building, authentic content, and celebrating good news. Lindsey concludes by sharing a short strategy for creating a campaign.
Takeaways
- Acknowledging accomplishments and celebrating milestones is important for business owners.
- Creating a company anniversary campaign provides a marketing opportunity and helps differentiate the business.
- A campaign can strengthen relationships with vendors, partners, employees, and customers.
- Authentic and engaging content can be created through a company anniversary campaign.
- Celebrating good news is a way to inspire and connect with others.
- A campaign strategy can be developed using the BAM framework: Big event, Amplification, and Metrics.
Resources and Links
- Click Here to Buy the Company Anniversary Campaign-in-a-Box
- Email info@wigfieldco.com to inquire about the company anniversary campaign package.
- Connect with Lindsey on LinkedIn
- Follow @LWigfieldCo on Instagram and Facebook
- Visit the website
