The Credible Brand Podcast

EP16: A Decade of Haunting Success: Courtney McInvale on Building Seaside Shadows from Childhood Dreams to Ghostly Empire

Lindsey Wigfield Season 1 Episode 16

In this episode, we chat with Courtney McInvale, the founder of Seaside Shadows, a business that offers ghost tours and special events in haunted history. Courtney takes us on a journey through her childhood fascination with the paranormal and love for history, which ultimately led to her founding Seaside Shadows a decade ago. We delve into how she expanded her business to a second location and became a published author on haunted history.

We gain insights into Courtney's strategies for encouraging customer reviews and hiring and training tour guides. Courtney emphasizes the importance of storytelling, adapting to changing audience preferences, and staying on top of social media trends as crucial elements of her success in the competitive tour industry. 

We discuss the impact of TikTok on her business and the importance of patience and prioritization. Finally, Courtney shares how she celebrated the 10-year anniversary of Seaside Shadows, reflecting on the influence it has had on her life and community. Join us for this fascinating episode and discover how Courtney's passion for the paranormal turned into a thriving business with a loyal following.

Takeaways

  • Follow your passion and combine it with your expertise to start a successful business.
  • Build a strong team and invest in their training and development.
  • Adapt your content and marketing strategies to meet changing audience preferences.
  • Utilize social media platforms like TikTok to reach and engage with a younger audience.
  • Patience and perseverance are key to long-term success in business.

Resources and Links

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