In this episode, Gabe Durham, editor-in-chief of Boss Fight Books, shares insights on how they approach product launches for their non-fiction documentary-style books about classic video games. He discusses their use of Kickstarter, building brand identity, involving backers in decision-making, and maintaining communication with backers. Gabe also talks about the importance of timing and planning for launches, leveraging press coverage and social media, and creating effective email campaigns. He shares tips for running a successful campaign, including managing expectations, experimenting with launch strategies, and pricing products appropriately. Gabe concludes by discussing future launch plans and maintaining sales after the initial launch.
Takeaways
Chapters
00:00
Introduction
01:08
First Product Launch
02:29
Launching through Kickstarter
03:26
Building Brand Identity
04:22
Creating a Video to Communicate Vision
05:20
Involving Backers in the Decision-Making Process
06:48
Setting a Low Funding Goal
07:42
Understanding the Target Audience
09:06
Announcing Books in Batches
09:57
Continuing the Series
10:51
Take Advantage of Collectability
11:48
Honoring Commitments to Backers
12:46
Maintaining Communication with Backers
15:42
Reaching Out to Previous Backers
17:36
Choosing the Launch Date
18:27
Leveraging Press Coverage
19:23
Utilizing Social Media
20:19
Crafting Effective Email Campaigns
22:09
Experimenting with Launch Strategies
23:59
Maintaining Momentum After Launch
26:45
Preparing for Day One
28:14
Managing Expectations After Day One
29:11
Using Stretch Goals to Incentivize Backers
30:38
Collaborating with Influencers
32:36
Experimenting with Different Launch Formats
33:06
Pricing Strategy and Shipping Costs
35:59
Engaging Backers and Creating Value
38:27
Planning for Future Launches
42:17
Maintaining Sales After Launch
44:05
Pricing Strategy and Communicating Value
45:00
Conclusion
Resources and Links
In this episode, Gabe Durham, editor-in-chief of Boss Fight Books, shares insights on how they approach product launches for their non-fiction documentary-style books about classic video games. He discusses their use of Kickstarter, building brand identity, involving backers in decision-making, and maintaining communication with backers. Gabe also talks about the importance of timing and planning for launches, leveraging press coverage and social media, and creating effective email campaigns. He shares tips for running a successful campaign, including managing expectations, experimenting with launch strategies, and pricing products appropriately. Gabe concludes by discussing future launch plans and maintaining sales after the initial launch.
Takeaways
Chapters
00:00
Introduction
01:08
First Product Launch
02:29
Launching through Kickstarter
03:26
Building Brand Identity
04:22
Creating a Video to Communicate Vision
05:20
Involving Backers in the Decision-Making Process
06:48
Setting a Low Funding Goal
07:42
Understanding the Target Audience
09:06
Announcing Books in Batches
09:57
Continuing the Series
10:51
Take Advantage of Collectability
11:48
Honoring Commitments to Backers
12:46
Maintaining Communication with Backers
15:42
Reaching Out to Previous Backers
17:36
Choosing the Launch Date
18:27
Leveraging Press Coverage
19:23
Utilizing Social Media
20:19
Crafting Effective Email Campaigns
22:09
Experimenting with Launch Strategies
23:59
Maintaining Momentum After Launch
26:45
Preparing for Day One
28:14
Managing Expectations After Day One
29:11
Using Stretch Goals to Incentivize Backers
30:38
Collaborating with Influencers
32:36
Experimenting with Different Launch Formats
33:06
Pricing Strategy and Shipping Costs
35:59
Engaging Backers and Creating Value
38:27
Planning for Future Launches
42:17
Maintaining Sales After Launch
44:05
Pricing Strategy and Communicating Value
45:00
Conclusion
Resources and Links