The Credible Brand Podcast
Join Lindsey Wigfield, author of "The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business," on a journey of brand transformation in "The Credible Brand" podcast.
Lindsey's book has been hailed as a valuable resource, offering practical strategies and ideas for creating a brand that resonates and helps achieve business goals. In this podcast, Lindsey and her guests share insights that directly benefit small business owners.
Why waste time on generic marketing courses when you can dive into actionable advice right here? "The Credible Brand" podcast delivers expert interviews, dynamic discussions, and proven strategies that you can implement immediately to build and grow a successful brand. Whether you're new to branding or a seasoned professional, this podcast is your go-to source for tangible results.
Tune in, share with your team, and start implementing Lindsey’s ideas today to elevate your brand's credibility and impact.
The Credible Brand Podcast
EP17: Product Launches and Kickstarter Campaigns with Gabe Durham
In this episode, Gabe Durham, editor-in-chief of Boss Fight Books, shares insights on how they approach product launches for their non-fiction documentary-style books about classic video games. He discusses their use of Kickstarter, building brand identity, involving backers in decision-making, and maintaining communication with backers. Gabe also talks about the importance of timing and planning for launches, leveraging press coverage and social media, and creating effective email campaigns. He shares tips for running a successful campaign, including managing expectations, experimenting with launch strategies, and pricing products appropriately. Gabe concludes by discussing future launch plans and maintaining sales after the initial launch.
Takeaways
- Use Kickstarter as a platform to launch products and communicate your vision to potential backers.
- Involve backers in the decision-making process to create a sense of ownership and engagement.
- Plan your launch timing carefully, considering the day of the week and avoiding busy periods like December.
- Utilize social media and press coverage to generate excitement and reach a wider audience.
- Price your products strategically, considering costs and creating value for your customers.
Chapters
00:00
Introduction
01:08
First Product Launch
02:29
Launching through Kickstarter
03:26
Building Brand Identity
04:22
Creating a Video to Communicate Vision
05:20
Involving Backers in the Decision-Making Process
06:48
Setting a Low Funding Goal
07:42
Understanding the Target Audience
09:06
Announcing Books in Batches
09:57
Continuing the Series
10:51
Take Advantage of Collectability
11:48
Honoring Commitments to Backers
12:46
Maintaining Communication with Backers
15:42
Reaching Out to Previous Backers
17:36
Choosing the Launch Date
18:27
Leveraging Press Coverage
19:23
Utilizing Social Media
20:19
Crafting Effective Email Campaigns
22:09
Experimenting with Launch Strategies
23:59
Maintaining Momentum After Launch
26:45
Preparing for Day One
28:14
Managing Expectations After Day One
29:11
Using Stretch Goals to Incentivize Backers
30:38
Collaborating with Influencers
32:36
Experimenting with Different Launch Formats
33:06
Pricing Strategy and Shipping Costs
35:59
Engaging Backers and Creating Value
38:27
Planning for Future Launches
42:17
Maintaining Sales After Launch
44:05
Pricing Strategy and Communicating Value
45:00
Conclusion
Resources and Links
- Visit the Website for Boss Fight Books
- Follow Gabe Durham on Twitter/X
- Click Here to Buy the Company Anniversary Campaign-in-a-Box
- Email info@wigfieldco.com to inquire about the company anniversary campaign package.
- Connect with Lindsey on LinkedIn
- Follow @LWigfieldCo on Instagram and Facebook
- Visit the website