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The Credible Brand Podcast
Join Lindsey Wigfield, author of "The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business," on a journey of brand transformation in "The Credible Brand" podcast.
Lindsey's book has been hailed as a valuable resource, offering practical strategies and ideas for creating a brand that resonates and helps achieve business goals. In this podcast, Lindsey and her guests share insights that directly benefit small business owners.
Why waste time on generic marketing courses when you can dive into actionable advice right here? "The Credible Brand" podcast delivers expert interviews, dynamic discussions, and proven strategies that you can implement immediately to build and grow a successful brand. Whether you're new to branding or a seasoned professional, this podcast is your go-to source for tangible results.
Tune in, share with your team, and start implementing Lindsey’s ideas today to elevate your brand's credibility and impact.
The Credible Brand Podcast
Maximizing Your Advertising ROI: A Strategy for Success
In this episode, host Lindsey Wigfield discusses the advertising budget strategy in light of a recent news article about Solo Brand's CEO [link to article referenced in episode]. She analyzes the viral Snoop Dogg ad campaign [watch the ad here] and questions the decision to let go of the CEO based on its results. Lindsey emphasizes the importance of aligning advertising with business goals and determining the purpose of the campaign. She also highlights the need to identify the target audience and set an appropriate advertising budget. Lindsey provides a step-by-step process for creating effective ads and finding the right advertising opportunities.
If the marketing resource coaching program sounds like a good fit for you, please email me at lindsey@wigfieldco.com.
Takeaways
- Align advertising with business goals and determine the purpose of the campaign.
- Identify the target audience and set an appropriate advertising budget.
- Craft a clear message and call to action for the ad.
- Find advertising opportunities that align with the goals and target audience.
Chapters
00:00
Introduction and Background
01:22
Analyzing the Advertising Campaign
03:15
CEO's Departure and Misconceptions
04:38
Importance of Ad Strategy
05:32
Balancing Advertising Budget
07:19
Process for Creating Effective Ads
10:42
Finding the Right Advertising Opportunities
11:10
Conclusion and Call to Action
Resources and Links
- Click Here to Buy the Company Anniversary Campaign-in-a-Box
- Email info@wigfieldco.com to inquire about the company anniversary campaign package.
- Connect with Lindsey on LinkedIn
- Follow @LWigfieldCo on Instagram and Facebook
- Visit the website
