In this episode, Lindsey Wigfield interviews Kathryn Carter, a wedding planner and owner of Grace and Virtue Events, who is celebrating five years in business. Kathryn shares her journey of starting her business and transitioning to full-time event planning. She discusses the challenges and opportunities she faced during the COVID-19 pandemic and how she adapted her business. Kathryn also talks about the evolution of lead generation and the importance of collaboration and volunteering in the event planning industry. She highlights the role of social media, particularly Instagram and LinkedIn, in building relationships and promoting her business. Kathryn offers tips for planning creative and engaging corporate events and shares how people can work with her.
Instagram: @graceandvirtueevents
Facebook: Grace And Virtue Events
Email: kathryne@graceandvirtueevents.com
Takeaways
Chapters
00:00
Introduction and Background
02:00
Starting the Business and Transitioning to Full-Time
03:59
Managing the Business During COVID-19
05:11
Evolution of Lead Generation
06:08
Working as a Solopreneur and Using Contractors
07:56
Collaboration and Volunteering in the Event Planning Industry
09:49
Utilizing Relevant Partnerships in Social Media Marketing
11:24
The Role of Social Media in Building Relationships
13:47
Using LinkedIn for Business Networking
15:06
Incorporating Events into Business Strategy
17:47
Tips for Planning Creative and Engaging Corporate Events
19:39
How to Work with Catherine and Contact Information
In this episode, Lindsey Wigfield interviews Kathryn Carter, a wedding planner and owner of Grace and Virtue Events, who is celebrating five years in business. Kathryn shares her journey of starting her business and transitioning to full-time event planning. She discusses the challenges and opportunities she faced during the COVID-19 pandemic and how she adapted her business. Kathryn also talks about the evolution of lead generation and the importance of collaboration and volunteering in the event planning industry. She highlights the role of social media, particularly Instagram and LinkedIn, in building relationships and promoting her business. Kathryn offers tips for planning creative and engaging corporate events and shares how people can work with her.
Instagram: @graceandvirtueevents
Facebook: Grace And Virtue Events
Email: kathryne@graceandvirtueevents.com
Takeaways
Chapters
00:00
Introduction and Background
02:00
Starting the Business and Transitioning to Full-Time
03:59
Managing the Business During COVID-19
05:11
Evolution of Lead Generation
06:08
Working as a Solopreneur and Using Contractors
07:56
Collaboration and Volunteering in the Event Planning Industry
09:49
Utilizing Relevant Partnerships in Social Media Marketing
11:24
The Role of Social Media in Building Relationships
13:47
Using LinkedIn for Business Networking
15:06
Incorporating Events into Business Strategy
17:47
Tips for Planning Creative and Engaging Corporate Events
19:39
How to Work with Catherine and Contact Information