In this episode, Guy Fletcher, the editor-in-chief of Frederick Magazine, talks about the rebranding process the magazine underwent. The conversation covers the background of Frederick Magazine, their mission, the decision to proceed with the redesign despite the challenges of COVID-19, the changes in content and design, the impact on readers and advertisers, the shift in social media strategy, and the lessons learned from the rebrand process. Overall, the rebranding has been well-received, with readers appreciating the increased content and improved design.
Connect with Guy Fletcher (Guest):
Connect with Lindsey Wigfield (Host):
Takeaways
Chapters
00:00 Introduction and Background
02:12 Mission of Frederick Magazine
02:49 Gradual Introduction of Changes
04:54 Delaying the Redesign Due to COVID-19
06:13 Decision to Proceed with Redesign
07:15 Changes in Content and Design
10:12 Importance of Imagery
11:36 Positive Feedback from Readers
13:40 Impact on Sales and Advertisers
14:51 Ensuring Consistency in the Rebrand
16:31 Shift in Social Media Strategy
18:47 Advice for Businesses Considering a Rebrand
19:48 Building upon the Success of the Rebrand
20:18 Lessons Learned from the Rebrand Process
21:33 How to Access Frederick Magazine
21:54 Conclusion
In this episode, Guy Fletcher, the editor-in-chief of Frederick Magazine, talks about the rebranding process the magazine underwent. The conversation covers the background of Frederick Magazine, their mission, the decision to proceed with the redesign despite the challenges of COVID-19, the changes in content and design, the impact on readers and advertisers, the shift in social media strategy, and the lessons learned from the rebrand process. Overall, the rebranding has been well-received, with readers appreciating the increased content and improved design.
Connect with Guy Fletcher (Guest):
Connect with Lindsey Wigfield (Host):
Takeaways
Chapters
00:00 Introduction and Background
02:12 Mission of Frederick Magazine
02:49 Gradual Introduction of Changes
04:54 Delaying the Redesign Due to COVID-19
06:13 Decision to Proceed with Redesign
07:15 Changes in Content and Design
10:12 Importance of Imagery
11:36 Positive Feedback from Readers
13:40 Impact on Sales and Advertisers
14:51 Ensuring Consistency in the Rebrand
16:31 Shift in Social Media Strategy
18:47 Advice for Businesses Considering a Rebrand
19:48 Building upon the Success of the Rebrand
20:18 Lessons Learned from the Rebrand Process
21:33 How to Access Frederick Magazine
21:54 Conclusion