In this episode, Lindsey Wigfield discusses her decision to close her Facebook group, the Credible Brand Community. She explains that the group was initially created as a resource for readers of her book, but she faced challenges in creating and maintaining content for the group. Additionally, she realized that the group's focus on tactical marketing topics did not align with her expertise as a marketing strategist. Lindsey also highlights the changing algorithm and platform behavior of Facebook, which led to decreased visibility for groups. Ultimately, she decided to prioritize her podcast and focus on her platform of choice, LinkedIn.
Connect with Lindsey Wigfield (Host):
Takeaways
Chapters
00:00 Introduction and Background of the Facebook Group
01:33 Misalignment of Group Focus and Expertise
08:59 Impact of Algorithm and Platform Changes
In this episode, Lindsey Wigfield discusses her decision to close her Facebook group, the Credible Brand Community. She explains that the group was initially created as a resource for readers of her book, but she faced challenges in creating and maintaining content for the group. Additionally, she realized that the group's focus on tactical marketing topics did not align with her expertise as a marketing strategist. Lindsey also highlights the changing algorithm and platform behavior of Facebook, which led to decreased visibility for groups. Ultimately, she decided to prioritize her podcast and focus on her platform of choice, LinkedIn.
Connect with Lindsey Wigfield (Host):
Takeaways
Chapters
00:00 Introduction and Background of the Facebook Group
01:33 Misalignment of Group Focus and Expertise
08:59 Impact of Algorithm and Platform Changes