EP37: Tips for Building Brand Credibility on Social Media

Building brand credibility on social media is a slow and steady process that can lead to business growth. Maintaining an engaged presence on social media, cultivating an approachable presence, and prioritizing aesthetic appeal are three key tips for building brand credibility. In this episode, Lindsey Wigfield provides tips that  involve consistently participating in social media, fostering personal and engaging interactions with the audience, and creating visually appealing web and social media accounts. Brand consistency and alignment with business goals are also important for building brand credibility. By following these tips, businesses can establish a strong and credible brand on social media.

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Takeaways

• Building brand credibility on social media is a slow and steady process.
• Maintaining an engaged presence on social media is important for building brand credibility.
• Cultivating an approachable presence and incorporating the brand's CEO and employees can enhance brand credibility.
• Prioritizing aesthetic appeal in web and social media accounts can attract and retain customers.
• Brand consistency and alignment with business goals are crucial for building brand credibility.

Chapters
00:00 Introduction
01:19 Chapter 1: Maintaining an Engaged Presence
05:11 Chapter 2: Cultivating an Approachable Presence
07:29 Chapter 3: Prioritizing Aesthetic Appeal
09:59 Conclusion