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The Credible Brand Podcast
Join Lindsey Wigfield, author of "The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business," on a journey of brand transformation in "The Credible Brand" podcast.
Lindsey's book has been hailed as a valuable resource, offering practical strategies and ideas for creating a brand that resonates and helps achieve business goals. In this podcast, Lindsey and her guests share insights that directly benefit small business owners.
Why waste time on generic marketing courses when you can dive into actionable advice right here? "The Credible Brand" podcast delivers expert interviews, dynamic discussions, and proven strategies that you can implement immediately to build and grow a successful brand. Whether you're new to branding or a seasoned professional, this podcast is your go-to source for tangible results.
Tune in, share with your team, and start implementing Lindsey’s ideas today to elevate your brand's credibility and impact.
The Credible Brand Podcast
EP42: Garner Engagement Using SEO Tactics with Claire Ransom -- Aloha Life Digital
In this episode, Lindsey Wigfield interviews Claire Ransom, owner of SEO agency Aloha Life Digital, to discuss how SEO contributes to building brand credibility. Claire shares her journey to becoming an SEO expert and emphasizes the importance of ranking high on Google to establish brand trust. She explains that being in the top search results instantly gives a perception of credibility to searchers. Claire provides tips for improving SEO, including creating high-quality content, optimizing website language, and acquiring backlinks from credible sites. She also highlights the value of having a blog for informational content and nurturing leads. Claire concludes by encouraging business owners not to be afraid of SEO and to focus on providing useful information to their audience.
Connect with Claire Ransom (Guest):
Connect with Lindsey Wigfield (Host):
Takeaways
- Ranking high on Google search results helps establish brand credibility and trust.
- Creating high-quality content and optimizing website language are key factors in enhancing brand credibility through SEO.
- Acquiring backlinks from credible and relevant sites can significantly improve brand authority.
- Having a blog is valuable for providing informational content and nurturing leads.
- Business owners should focus on understanding their audience's search intent and providing useful information to improve SEO.
Chapters
00:00 Introduction and Importance of SEO for Brand Credibility
08:09 The Power of Ranking High on Google
10:02 Creating High-Quality Content for SEO Success
17:26 Acquiring Backlinks for Brand Authority
23:57 The Value of Having a Blog for SEO
26:50 Understanding Search Intent for Effective SEO
