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The Credible Brand Podcast
Join Lindsey Wigfield, author of "The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business," on a journey of brand transformation in "The Credible Brand" podcast.
Lindsey's book has been hailed as a valuable resource, offering practical strategies and ideas for creating a brand that resonates and helps achieve business goals. In this podcast, Lindsey and her guests share insights that directly benefit small business owners.
Why waste time on generic marketing courses when you can dive into actionable advice right here? "The Credible Brand" podcast delivers expert interviews, dynamic discussions, and proven strategies that you can implement immediately to build and grow a successful brand. Whether you're new to branding or a seasoned professional, this podcast is your go-to source for tangible results.
Tune in, share with your team, and start implementing Lindsey’s ideas today to elevate your brand's credibility and impact.
The Credible Brand Podcast
EP35: A Winning Social Media Marketing Strategy with Jay Moore, The Healthy Accountant
In this episode of the Credible Brand Podcast, Lindsey Wigfield interviews Jay Moore, the co-founder of Beyond Freedom Financial, Strategic Tax Services, and the creator of The Healthy Accountant persona. They discuss the importance of showing personality in marketing, strategies for reducing taxes, and balancing work and personal life as an entrepreneur. Jay shares his social media strategy and upcoming projects, including a book and a small business community. He emphasizes the need for intentionality and thought leadership in business and life.
Connect with Jay Moore (Guest):
Connect with Lindsey Wigfield (Host):
Takeaways
- Showing personality in marketing can help build stronger relationships with your audience.
- Being intentional about reducing taxes can lead to significant savings for business owners.
- Documentation is key when it comes to dealing with audits from the IRS.
- Creating an ideal life that merges business and personal aspects can lead to a more fulfilling and balanced lifestyle.
- Thought leadership and providing valuable content can help establish credibility and attract clients.
- Upcoming projects for The Healthy Accountant include a book and a small business community.
Chapters
00:00 Introduction and the Power of Personality in Marketing
03:10 Strategies for Reducing Taxes and Saving Money
06:00 Balancing Work and Personal Life as an Entrepreneur
11:49 Building Thought Leadership and Providing Value
