Summary
In this episode, Lindsey Wigfield discusses how to celebrate a company anniversary on social media. She emphasizes the importance of creating a personalized and thought-out plan for the anniversary to build connections with the audience. Lindsey introduces the BAM strategy, which stands for Big Event, Amplification, and Metrics, and explains how to use it to plan the anniversary campaign. She also provides tips on identifying channels for amplification, drafting content ideas, scheduling the content, and reviewing the metrics. Overall, the episode highlights the impact of celebrating company anniversaries on social media and offers practical strategies to make the celebration successful.
Takeaways
Create a personalized and thought-out plan for celebrating a company anniversary on social media to build connections with the audience.
Resources and Links
Summary
In this episode, Lindsey Wigfield discusses how to celebrate a company anniversary on social media. She emphasizes the importance of creating a personalized and thought-out plan for the anniversary to build connections with the audience. Lindsey introduces the BAM strategy, which stands for Big Event, Amplification, and Metrics, and explains how to use it to plan the anniversary campaign. She also provides tips on identifying channels for amplification, drafting content ideas, scheduling the content, and reviewing the metrics. Overall, the episode highlights the impact of celebrating company anniversaries on social media and offers practical strategies to make the celebration successful.
Takeaways
Create a personalized and thought-out plan for celebrating a company anniversary on social media to build connections with the audience.
Resources and Links