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The Credible Brand Podcast
Join Lindsey Wigfield, author of "The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business," on a journey of brand transformation in "The Credible Brand" podcast.
Lindsey's book has been hailed as a valuable resource, offering practical strategies and ideas for creating a brand that resonates and helps achieve business goals. In this podcast, Lindsey and her guests share insights that directly benefit small business owners.
Why waste time on generic marketing courses when you can dive into actionable advice right here? "The Credible Brand" podcast delivers expert interviews, dynamic discussions, and proven strategies that you can implement immediately to build and grow a successful brand. Whether you're new to branding or a seasoned professional, this podcast is your go-to source for tangible results.
Tune in, share with your team, and start implementing Lindsey’s ideas today to elevate your brand's credibility and impact.
Episodes
46 episodes
EP45: Lexi Bullis -- Alpine Soap Company Founder and Professional Snowboarder
Lexi Bullis, a professional snowboarder and founder of Alpine Soap Company, shares her journey of balancing her athletic career with running a business. She started making soap as a fundraising tool for her snowboarding career and gradually tur...
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Season 1
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32:26
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EP44: Utilizing 20 Years of Marketing Experience with Karen Liz Albert, Owner of Behind Your Curtain
In this episode, Karen Liz Albert, a social media consultant, shares her journey into the world of social media and her approach to developing a social media strategy. She emphasizes the importance of knowing your target audience and crafting c...
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31:58
EP:43 Karli Millspaugh - Curate Mercantile
Karli Millspaugh, owner of Curate, shares her journey from corporate America to becoming a successful entrepreneur. She discusses the agreements with vendors, the layout of the shop, event marketing and the challenges of managing vendor perform...
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41:53
EP42: Garner Engagement Using SEO Tactics with Claire Ransom -- Aloha Life Digital
In this episode, Lindsey Wigfield interviews Claire Ransom, owner of SEO agency Aloha Life Digital, to discuss how SEO contributes to building brand credibility. Claire shares her journey to becoming an SEO expert and emphasizes the importance ...
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Season 1
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Episode 42
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31:14
EP41: How to Utilize Personal Branding with Tonya Eberhart and Michael Carr from BrandFace
In this episode, Tonya Eberhart and Michael Carr from BrandFace discuss the importance of personal branding and how it can differentiate a CEO in a competitive marketplace. They share their own personal branding journeys and how it transformed ...
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36:33
EP40: Celebrating 20 Years of Business with Tara Reed of Tara Reed Designs Inc
In this episode, Tara Reed shares her 20-year journey in art licensing, from stumbling into the industry to navigating market changes and building a successful business. She discusses the process of art licensing, the impact of industry changes...
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Season 1
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Episode 40
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25:52
EP39: Social Media Marketing for Schools: Harnessing the Power of Social Media for Educational Institutions with Andrea Gribble, SocialSchool4EDU
In this episode, Lindsey Wigfield interviews Andrea Gribble, the founder of Social School 4 EDU, about social media marketing for schools. They discuss the importance of social media in brand development for educational institutions, the primar...
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Season 1
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Episode 39
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35:35
EP38: Outsourcing for Efficiency and Focus with Jacki Gil, Jacki Gil Designs & Huntsville Design House
Jacki Gil, owner of Jacki Gil Designs and Huntsville Design House, shares her journey as a designer and entrepreneur. She started as a scrapbooker and developed a love for design, eventually pursuing a career in advertising and graphic design. ...
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Season 1
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Episode 38
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29:50
EP37: Tips for Building Brand Credibility on Social Media
Building brand credibility on social media is a slow and steady process that can lead to business growth. Maintaining an engaged presence on social media, cultivating an approachable presence, and prioritizing aesthetic appeal are three key tip...
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10:48
EP36: Authentic and Conversational Brand Messaging with Dani Kimble, Azelie Studio
In this episode, Lindsey Wigfield interviews Dani Kimble, founder and chief strategist of Azelie Studio, about brand strategy and messaging. Dani shares her journey from a dance background to becoming a brand strategist and explains how she hel...
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Season 1
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Episode 36
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30:46
EP35: A Winning Social Media Marketing Strategy with Jay Moore, The Healthy Accountant
In this episode of the Credible Brand Podcast, Lindsey Wigfield interviews Jay Moore, the co-founder of Beyond Freedom Financial, Strategic Tax Services, and the creator of The Healthy Accountant persona. They discuss the importance of showing ...
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31:05
EP33: Celebrating 50 Years of Business with Hawkins Landscaping
David Hawkins Jr., CEO and founder of Hawkins Landscaping, shares the story behind his family-owned business and how it has evolved over the past 50 years. He started with just $100 and a pickup truck and now has a team of 35 employees. Hawkins...
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Season 1
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Episode 33
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20:33
EP34: A Campaign Designed to Build Brand Credibility
In this episode, Lindsey Wigfield discusses the challenges of differentiating eggs in a crowded market and highlights the Honest Eggs Co. campaign as an example of effective differentiation. The campaign uses a step tracker for chickens to prov...
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Season 1
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Episode 34
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11:55
EP32: Closing The Credible Brand Facebook Group
In this episode, Lindsey Wigfield discusses her decision to close her Facebook group, the Credible Brand Community. She explains that the group was initially created as a resource for readers of her book, but she faced challenges in creating an...
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13:07
EP31: From Brides to Boss: Nicole Mason's Journey in the Wedding Industry
Nicole Mason, CEO of Ivory and Beau, shares her journey in the wedding industry and how she built a successful one-stop shop for brides. She started as a wedding planner and then expanded into floral design and bridal gowns. Nicole emphasizes t...
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21:43
EP30: Navigating Objections: The Art of Marketing Influence
In this episode, Lindsey Wigfield discusses the importance of overcoming objections in marketing content. She uses the example of the real estate industry to highlight how agents often fail to effectively market themselves and address objection...
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Season 1
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Episode 30
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7:07
EP29: Insights from Music Industry Maverick Tony Mantor [Replay]
Tony Mantor, a singer-songwriter, producer, and pianist, shares his insights on entrepreneurship and pushing through tough times. He emphasizes the importance of networking and building a reputation in the music industry. Tony discusses his app...
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Season 1
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Episode 29
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43:18
EP28: Inside the Rebranding of a 39+ Year Magazine with Guy Fletcher
In this episode, Guy Fletcher, the editor-in-chief of Frederick Magazine, talks about the rebranding process the magazine underwent. The conversation covers the background of Frederick Magazine, their mission, the decision to proceed with the r...
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Season 1
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Episode 28
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22:25
EP27: Creating a Unique Brand with Your Hometown Attorney, Kristen Shelton
Kristen Shelton, owner of Hometown Attorney, shares her journey of starting and growing her law firm. She discusses the challenges she faced in the early days and the importance of delegating tasks to focus on her expertise. Kristen also emphas...
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Season 1
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Episode 27
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32:49
EP26: Using LinkedIn to Grow a Business with Tracy Lindley
In this episode, Tracy Lindley shares her unique approach to using LinkedIn to build a referral engine and grow her business. She provides insights on optimizing your LinkedIn profile, searching and connecting with dream clients, and communicat...
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Season 1
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Episode 26
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29:03
EP25: 10 Years and 10 Valuable Lessons with Voice Actor Tracy Lindley
In this episode, Tracy Lindley, a voice actor celebrating 10 years of business, shares her journey into the industry and how she balances her work with being a full-time mom. Tracy emphasizes the importance of authenticity in branding and the p...
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Season 1
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Episode 25
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34:33
EP24: Authentic Social Media Content Ideas for Service Businesses
In this episode of the Credible Brand Podcast, host Lindsey Wigfield discusses the power of putting people in front of the camera to drive engagement and sales on social media. She emphasizes the importance of authenticity and being true to one...
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10:22
EP23: Effective Brand and Website Design with Alli Beck
Alli Beck, a website and brand designer, shares her journey into the field and provides tips on choosing and rebranding. She emphasizes the importance of understanding your target market and crafting a clear brand message. Alli also discusses t...
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Season 1
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Episode 23
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36:56
EP22: The Power of Relationships with Kathryn Carter, Grace and Virtue Events
In this episode, Lindsey Wigfield interviews Kathryn Carter, a wedding planner and owner of Grace and Virtue Events, who is celebrating five years in business. Kathryn shares her journey ...
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Season 1
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Episode 22
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20:45