The Credible Brand Podcast

Join Lindsey Wigfield, author of "The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business," on a journey of brand transformation in "The Credible Brand" podcast.

Lindsey's book has been hailed as a valuable resource, offering practical strategies and ideas for creating a brand that resonates and helps achieve business goals. In this podcast, Lindsey and her guests share insights that directly benefit small business owners.

Why waste time on generic marketing courses when you can dive into actionable advice right here? "The Credible Brand" podcast delivers expert interviews, dynamic discussions, and proven strategies that you can implement immediately to build and grow a successful brand. Whether you're new to branding or a seasoned professional, this podcast is your go-to source for tangible results.

Tune in, share with your team, and start implementing Lindsey’s ideas today to elevate your brand's credibility and impact.

All Episodes

The Credible Brand Podcast

EP23: Effective Brand and Website Design with Alli Beck

February 22, 2024 • Lindsey Wigfield • Season 1 • Episode 23

Alli Beck, a website and brand designer, shares her journey into the field and provides tips on choosing and rebranding. She emphasizes the importance of understanding your target market and crafting a clear brand message. Alli also discusses the process of designing brand aesthetics and shares her own experience of rebranding. She offers insights on maximizing website conversions and creating an effective About Us page.

Visit Alli's website: https://www.allibeckdesign.com/

Takeaways

Understanding your target market is crucial for effective branding.
Crafting a clear brand message helps differentiate your business.
Designing brand aesthetics should align with your target market and brand message.
Maximizing website conversions requires clear calls to action and a user-friendly design.

Chapters

00:00
Introduction and Background

01:54
Getting Started in Website and Brand Design

04:02
Tips for Choosing and Rebranding

08:25
Understanding Target Market

13:32
Crafting Your Brand Message

18:18
Designing Your Brand Aesthetics

21:05
Rebranding Process

26:11
Maximizing Website Conversions

29:47
Creating an Effective About Us Page

32:20
Balancing Calls to Action

37:41
Conclusion and Contact Information