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The Credible Brand Podcast
Join Lindsey Wigfield, author of "The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business," on a journey of brand transformation in "The Credible Brand" podcast.
Lindsey's book has been hailed as a valuable resource, offering practical strategies and ideas for creating a brand that resonates and helps achieve business goals. In this podcast, Lindsey and her guests share insights that directly benefit small business owners.
Why waste time on generic marketing courses when you can dive into actionable advice right here? "The Credible Brand" podcast delivers expert interviews, dynamic discussions, and proven strategies that you can implement immediately to build and grow a successful brand. Whether you're new to branding or a seasoned professional, this podcast is your go-to source for tangible results.
Tune in, share with your team, and start implementing Lindsey’s ideas today to elevate your brand's credibility and impact.
The Credible Brand Podcast
EP40: Celebrating 20 Years of Business with Tara Reed of Tara Reed Designs Inc
In this episode, Tara Reed shares her 20-year journey in art licensing, from stumbling into the industry to navigating market changes and building a successful business. She discusses the process of art licensing, the impact of industry changes, and the importance of flexibility and inspiration in business.
Connect with Tara Reed (Guest):
Connect with Lindsey Wigfield (Host):
Takeaways
- Art licensing involves licensing artwork to manufacturers for use on various products, with artists receiving royalties based on sales.
- Navigating market changes and industry shakeups requires flexibility, adaptability, and a keen awareness of customer behavior and industry trends.
- Maintaining inspiration and staying open to new ideas is crucial for long-term business success, especially in a constantly evolving industry like art licensing.
Chapters
00:00 Introduction
01:00 The Art of Licensing: A 20-Year Journey
11:21 Navigating Market Changes and Industry Shakeups
16:38 The Creation of Social Media's Impact on Strategies
25:06 Conclusion
