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The Credible Brand Podcast
Join Lindsey Wigfield, author of "The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business," on a journey of brand transformation in "The Credible Brand" podcast.
Lindsey's book has been hailed as a valuable resource, offering practical strategies and ideas for creating a brand that resonates and helps achieve business goals. In this podcast, Lindsey and her guests share insights that directly benefit small business owners.
Why waste time on generic marketing courses when you can dive into actionable advice right here? "The Credible Brand" podcast delivers expert interviews, dynamic discussions, and proven strategies that you can implement immediately to build and grow a successful brand. Whether you're new to branding or a seasoned professional, this podcast is your go-to source for tangible results.
Tune in, share with your team, and start implementing Lindsey’s ideas today to elevate your brand's credibility and impact.
The Credible Brand Podcast
EP45: Lexi Bullis -- Alpine Soap Company Founder and Professional Snowboarder
Lexi Bullis, a professional snowboarder and founder of Alpine Soap Company, shares her journey of balancing her athletic career with running a business. She started making soap as a fundraising tool for her snowboarding career and gradually turned it into a successful business. Lexi discusses the challenges she faced, such as imposter syndrome and comparing herself to others, and how she overcame them. She also talks about the evolution of her product line, including shower fizzies, candles, and glass items. Lexi combines her snowboarding and business by using her soap company to fund her Olympic dream. She shares her website and social media handles for those interested in supporting her and purchasing her products.
Connect with Lexi Bullis (Guest):
Connect with Lindsey Wigfield (Host):
Takeaways
- Lexi Bullis started Alpine Soap Company as a way to fund her snowboarding career and combine her entrepreneurial spirit with her passion for snowboarding.
- She faced challenges such as imposter syndrome and comparing herself to others, but she overcame them by focusing on time management and prioritizing her tasks.
- The product line of Alpine Soap Company includes soap, shower fizzies, candles, and glass items, and it has evolved over time based on customer feedback and experimentation.
- Lexi combines her snowboarding and business by using her soap company to fund her Olympic dream, and she has a banner at events that highlights this connection.
- Those interested in supporting Lexi and purchasing her products can visit the Alpine Soap Company website and follow her on social media.
Chapters
00:00 Introduction and Background
04:45 Starting Alpine Soap Company
09:27 Growing the Business and Participating in Shows
23:20 Combining Snowboarding and Business
31:02 Get in Touch with Lexi Bullis and Alpine Soap Company
