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The Credible Brand Podcast
Join Lindsey Wigfield, author of "The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business," on a journey of brand transformation in "The Credible Brand" podcast.
Lindsey's book has been hailed as a valuable resource, offering practical strategies and ideas for creating a brand that resonates and helps achieve business goals. In this podcast, Lindsey and her guests share insights that directly benefit small business owners.
Why waste time on generic marketing courses when you can dive into actionable advice right here? "The Credible Brand" podcast delivers expert interviews, dynamic discussions, and proven strategies that you can implement immediately to build and grow a successful brand. Whether you're new to branding or a seasoned professional, this podcast is your go-to source for tangible results.
Tune in, share with your team, and start implementing Lindsey’s ideas today to elevate your brand's credibility and impact.
The Credible Brand Podcast
EP30: Navigating Objections: The Art of Marketing Influence
In this episode, Lindsey Wigfield discusses the importance of overcoming objections in marketing content. She uses the example of the real estate industry to highlight how agents often fail to effectively market themselves and address objections. Lindsey emphasizes the need to focus on efforts that make a sale easier, rather than just measuring the number of leads. She also explains the concept of lead nurturing and the importance of engagement rates. Lindsey encourages businesses to create content that addresses objections and educates their audience about their value. She suggests being transparent, honest, and using expertise to teach the audience why they are the best choice.
Connect with Lindsey Wigfield (Host):
Takeaways
- Marketing should aim to overcome objections before they become concerns.
- Efforts that make a sale easier, such as lead nurturing, are important.
- Engagement rates should be considered as a measure of marketing success.
- Content should address objections and educate the audience about the value of the product or service.
- Transparency and expertise are key in addressing objections and convincing prospects.
Chapters
00:00 Introduction: Overcoming Objections in Marketing Content
04:09 Addressing Objections and Educating the Audience
