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The Credible Brand Podcast
Join Lindsey Wigfield, author of "The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business," on a journey of brand transformation in "The Credible Brand" podcast.
Lindsey's book has been hailed as a valuable resource, offering practical strategies and ideas for creating a brand that resonates and helps achieve business goals. In this podcast, Lindsey and her guests share insights that directly benefit small business owners.
Why waste time on generic marketing courses when you can dive into actionable advice right here? "The Credible Brand" podcast delivers expert interviews, dynamic discussions, and proven strategies that you can implement immediately to build and grow a successful brand. Whether you're new to branding or a seasoned professional, this podcast is your go-to source for tangible results.
Tune in, share with your team, and start implementing Lindsey’s ideas today to elevate your brand's credibility and impact.
The Credible Brand Podcast
EP21: Attracting and Retaining Talented Employees with Shobi Zietlow
In this episode, Lindsey Wigfield interviews Shobi Zietlow, the founder of Referral Staffing Solutions, a staffing and recruiting business. Shobi shares her unique story of growing up in a family with an entrepreneurial spirit and how she entered the staffing industry. She discusses the importance of helping job seekers find the right role and provides tips for hiring the right people. Shobi also emphasizes the significance of showcasing company culture and optimizing job posts for search. She explains her partnership with businesses and the pricing structure of her services. Additionally, Shobi shares insights on retaining talent and the importance of effective onboarding.
Connect with Referral Staffing Solutions on Facebook, Twitter/X, LinkedIn, or Instagram.
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Takeaways
- Helping job seekers find the right role involves understanding their must-haves and wish list, as well as aligning their needs with the business's requirements.
- When hiring, it is important to have clarity on the role's goals, responsibilities, and must-haves, and to ensure that job descriptions are clear and concise.
- Company culture should be communicated through actions and lived values, and it is important to gather employee feedback and address it.
- Optimizing job posts for search involves using keywords that job seekers are searching for and making the job title clear and relevant to the position.
- Retaining talent requires clear communication, setting expectations, providing support, and addressing concerns. Regular check-ins and creating a positive onboarding experience are also crucial.
- Staying in touch with job seekers and business owners can be done through newsletters, regular follow-ups, and providing resources and support. Building a marketing department requires clear guidelines and a willingness to adapt.
- Finding employees can be challenging, especially during times of high demand.
- Continual learning and problem-solving are essential for success in the industry.
Chapters
00:00
Introduction and Background
01:06
Unique Story and Entrepreneurial Spirit
03:25
Entering the Staffing Industry
04:31
Career Progression and Challenges
07:10
Tony Robbins Conference and Taking Risks
09:30
Helping Job Seekers Find the Right Role
11:49
Tips for Hiring the Right People
15:31
Showcasing Company Culture
18:18
Optimizing Job Posts for Search
20:41
Partnership with Businesses and Pricing Structure
22:48
Retaining Talent and Onboarding
25:23
Social Media Strategy
30:15
Staying in Touch with Job Seekers and Business Owners
36:29
Rebranding and Website Updates
38:17
Business Evolution and Learning Experiences
40:09
Building a Marketing Department
41:05
Developing Guidelines and Adapting
41:31
Challenges in Finding Employees
42:26
Continual Learning and Problem-Solving
42:43
Connecting on Social Media
43:10
Conclusion and Contact Information
