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The Credible Brand Podcast
Join Lindsey Wigfield, author of "The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business," on a journey of brand transformation in "The Credible Brand" podcast.
Lindsey's book has been hailed as a valuable resource, offering practical strategies and ideas for creating a brand that resonates and helps achieve business goals. In this podcast, Lindsey and her guests share insights that directly benefit small business owners.
Why waste time on generic marketing courses when you can dive into actionable advice right here? "The Credible Brand" podcast delivers expert interviews, dynamic discussions, and proven strategies that you can implement immediately to build and grow a successful brand. Whether you're new to branding or a seasoned professional, this podcast is your go-to source for tangible results.
Tune in, share with your team, and start implementing Lindsey’s ideas today to elevate your brand's credibility and impact.
The Credible Brand Podcast
EP:43 Karli Millspaugh - Curate Mercantile
Karli Millspaugh, owner of Curate, shares her journey from corporate America to becoming a successful entrepreneur. She discusses the agreements with vendors, the layout of the shop, event marketing and the challenges of managing vendor performance. Karli emphasizes the importance of trusting your gut and listening to your intuition as a business owner. She also highlights the significance of having a clear mission statement and core values to guide decision-making. Curate offers curated gift boxes and ships nationwide, providing a unique and personalized shopping experience.
Connect with Karli Millspaugh (Guest):
Connect with Lindsey Wigfield (Host):
Takeaways
- Trust your gut and listen to your intuition as a business owner.
- Create a clear mission statement and core values to guide decision-making.
- Curate your shop layout to provide a fluid and enjoyable customer experience.
- Use event marketing to create a sense of urgency and fear of missing out.
- Offer curated gift boxes and personalized shopping experiences to attract customers.
- Maintain strong relationships with vendors and provide support for their marketing efforts.
- Adapt and pivot during challenging times, such as the COVID-19 pandemic.
- Focus on strategic thinking and leadership as a business owner.
Chapters
00:00 Introduction and Karli's Journey
06:10 Shop Layout and Vendor Agreements
10:31 Event Marketing and Creating Urgency
14:23 Curated Gift Boxes and Personalized Shopping
17:47 Supporting Vendors and Marketing Efforts
25:03 Moving Locations and Adapting to Change
28:26 Navigating the COVID-19 Pandemic
36:43 Trusting Your Gut and Strategic Thinking
